Archives: March 2012

Milla Snorrason

Snoop-Around interviews Hilda Gunnarsdóttir – Milla Snorrason for the Reykjavík Grapevine,
issue #4 13.4.2012Part of this interview originally appeared in The Reykjavík Grapevine

The third annual Reykjavik Fashion Festival (RFF) is upon us.
To get in the festival spirit we met with the lovely Hilda Gunnarsdóttir,
who is the designer behind the quirky new label, Milla Snorrason.

You studied at LHÍ (Iceland Academy of the Arts), how did you end up there?

It really just happened by accident, I´ve always been drawing, and been brought up doing that. When I was a kid I wanted to be a vet. Later I was going to play it smart and went to Versló. (The Commercial College of Iceland) I was going to study business because it was so economical. However I found it so boring that I never learned anything. After that I didn´t have a clue about what I should be doing.

Then my mum saw an ad from Myndlistarskólinn in Reykjavík, (Reykjavík school of visual arts) the foundation course there, and I got in. There a new world opened up to me. I couldn´t believe that studying could actually be this much fun. I just loved it!

What did you do after Myndlistarskólinn?

I was planning to do graphic design, but instead I started to work for Fréttablaðið (The daily newspaper) and was there for two years. I wrote mostly about life and style, and from that I started looking more into fashion and I realised that might be something I was interested in.

So where did your brand start? You got some good press for your final collection from LHÍ.

Since then I´ve been working out how to do this brand. It´s not the most economical thing to do.It´s hard to do this thing of being a fashion designer and while you´re not getting a salary. You start thinking about applying for jobs but if you want to live in Iceland that´s not necessarily something you can do. I´ve been trying to find my way through it.

You were interning abroad as well?

Yeah, I was interning at two places in London and I was thinking about if I should find a job there or what. I learned a lot but I also learned that I didn´t want to live in London either. So I had to come home and now I am working towards making things work here.

How did you like interning, did you get a lot from it?

Yeah, I learned a lot. I´m always bringing up things I learned from there. Practical things, like in this collection I´m using a lot of silks, and we´re cutting it all on paper because it makes it so much easier to cut. That was something I learned at Peter Jensen.I was also sewing 8 hours a day at Erdem, making toiles and test garments, and I learned a lot from that.Then I just learned from watching the people and hearing what they were talking about. I found it really good, there were times I asked myself if I was wasting money by being there, but as more time goes by, I realise how much I really learned there.

How has preparations for RFFbeen going?

Well, it´s going okay. It´s all has been just a little bit crazy lately and I´m doing it on my own for the first time since graduation collection. My mum hashelped me out a lot, I wouldn´t have been able to do it without her. And there has been so many things going awry.

Anything you can tell us about?

Well, just two weeks before the show the company which is printing my fabric called and said that they had ruined all of my fabric and it would take two more weeks before they could finish it. Then I just got a mild nervous breakdown and just went to my bed and cried for like a half an hour.

But when they heard how shocked I was, they just fixed it instantly. Before that we were just desperately trying to figure something out like printing on flag material.

How are you feeling about the festival?

It´s really exciting and I´m very happy to be part of it. I´m the only one that hasn´t showed a collection before. I´m grateful for the opportunity and am really looking forward to it. The execution of RFF is very good and it has become a proper Icelandic fashion week.


Hilda is showing in the second RFF show next Saturday, at Harpa, concert hall.
We wish her all the best and after our little sneak peek we can´t wait to see
what she´ll put on that runway.


Interview: Erla Björk Baldursdóttir
Photographs: Nanna Dís

EVE online fanfest 2012 – #Day 3 music edition

We showed up at Harpa, excited to experience the night ahead, expecially since the line- up was so versatile and grand. We interviewed a lot of people and the place was packed with EVE´s fanfest guests and people that bought tickets to the music fest only. RöXör and Permaband were the first band we saw, and they rocked our socks off, while playing classical rock songs in great costumes accompanied with guest performers and multiple singers.

Next on stage was the ever so great Icelandic rock band HAM, wich had a great comeback with their album they released in 2011, their first one in 16 years Svik, harmur og dauði. The heads were slamming, some people raised their phones or cameras to record a glimpse of the concert for rememberance.

Following HAM was the dubstep musician HaZaR, who is the man behind the track entitled Gimmix wich accompanies the Crucible Trailer for EVE online, and he performed a live set for the ever so great audience.

Lastly and not leastly we watched GusGus step on the stage, the electronical music group that blew us away with their amazingly great voices and atmosphere based build up in their set. Their last album Arabian Hourse is a record that is worth checking out.

We interviewed all those bands backstage, asking questions about EVE, computer games, musical relations to the virtual world and more.

Camera: Örvar Ingi & Sunna Guðrún Pétursdóttir
Interview/editing: Ása Baldursdóttir
Photographs: Nanna Dís

EVE online fanfest 2012 – #Day 3

This night, people streamed in to Harpa´s venue for the concert night, fanfest´s last evening.
The guests from fanfest, the staff and regular guests blended well together for a musical feast,
where people took good conversations out on the corridors, while popping in and out the venue
which offered a various bands all through the night.

We met with one of the days speaker out up by the stairs, where the EVE TV had its base through
out the festival, and he told us about his passion in the game, we met with an accessorized guy,
who had been carrying a pineapple out and about, and we filmed a player, wearing home made
pants with blue lights on them.

We had a great time, meeting all this different players and staff, we will always remember how
fun this was and hope to come back next year!

Part 2 of day 3 is coming soon + stay tuned for our exclusive concert/band video,
which will be out here soon too!

Camera: Örvar Ingi
Camera: Sunna Guðrún Pétursdóttir
Interview-editing: Ása Baldursdóttir
Photographs: Nanna Dís

EVE online fanfest 2012 – #Day 2

We started the evening by showing up for the ever so great Battle of the bands event in Harpa,
were gamers showed their skills by playing gamers instruments, hitting the right note giving points
to each player. People then gathered on the ground floor, dividing themselves in to groups to go
on a pub-crawl with DEV´s. We followed group number 2, interviewed a couple of guys, and ended
up dancing the night away at Austur, where all the groups finally got together around midnight.

Kristján Blöndal, the DEV leader for group 2, told us about the concept on camera, and some more
members of the group talked to us about the game, the fanfest and much more.

We are looking forward for tonight, to witness the Party at the top of the World, featuring Röxör
and Permaband, HaZaRHAM and GusGus. See you there!

Brian, the birthday boy in group 2 (pub crawl) gives his fiancé a kiss, minutes before
he chucked a whole pint of beer while listening to his birthday song full throttle.

Camera-editing: Sunna Guðrún Pétursdóttir
Photographs: Nanna Dís
Interview-editing: Ása Baldursdóttir
Interview: Guðni Rúnar Jónasson

EVE online fanfest 2012 – #Day 1

The Snoop-Around team arrived at Harpa, Reykjavík concert hall and conference centre,
to experience this years EVE´s fanfest. The venue was crowded with excited guests,
who lined up later on in the day, for the premiere of CCP´s new DUST 514 to be the first
true free to play FPS on console, exclusive to Playstation 3® System.

We interviewed a couple of people, out and about in the corridors, and had a great time
chatting about the fanfest, the game, the venue and the upcoming events.

We clearly sensed the vibrant atmosphere, walked around and popped in to watch the hands
on gaming area and the poker tournament, where people were having a really good time.

Interview/photographs: Ása Baldursdóttir
Camera/editing: Sunna Guðrún Pétursdóttir
Photographs: Nanna Dís

EVE online fanfest – behind the scene

We in team Snoop-Around (press) are having a great time, spotting people for interviews,
shooting some footage on the venue for EVE´s fanfest, and experiencing day one par excellence.

We now want you to participate even more, those of you who read this, please spot us out
and feel free to share the fun you’re having with stories, because we sure are.

Here you can see us at work, proudly covering things that matter to us.

EVE online fanfest 2012 – #Day 1 mini interviews

Name: Bryanna
Status: Casual player

How long have you been playing the game?

Over a year now…?

What does the game bring to you?

Well I mostly just salvage, I started as a mining person but then I wanted to spend more time with my boyfriend who is here as well, and was on the alliance panel tonight. I’m not a killing type of person so I salvage.

Is it a different sort of game in that its not all about killing and
that it provides other stimuli then say your regular shooter?

I got on my first kill the other day, I don’t like the killing part, that´s not for me, hah I’m probably not the best person to talk to because I’m a care bear kind or person.

How much time do you recon you spend on playing a week?

A couple of hours or so, once or twice a week cause they live in wormhole space, so when ever they go out on PVE ops I just clear up behind them and that´s pretty much the only time I play.

Do you play any other games?

I play League of Legends and Minecraft

Just quickly, so I don’t detain you to long, when did you arrive?

We got here this morning, well ahh we left last night and got here this morning.

I’m guessing you come form the States, the scenery must be a bit different?

It’s very barren, loads of rocks.

You determined to have a good time?

Yes, it was my first plain trip, and we are going out for a drink afterwards and that will be my first one as well.

Name: Anne Walsh, DEV name Alice
Status: CCP staff member

Where about are you from?

I’m from Ireland.

So your a CCP employee?

Yes, I work at the Reykjavík headquarters, in the web development department. We do all the EVE websites and basically what ever website, web-products CCP as a whole needs.

So for the layman, that is information technology and
website maintenance?

Yeah, we cover everything really, we do the marketing aspect, so explaining EVE as a game to new audiences and kind of introducing to them what the game is. We also cater to current players, so we have a lot of community related websites, that allow players to manage their accounts and talk to each other on forums, or access certain information from the game. So we cover the whole broad spectrum.

Would that include wiki’s and such?

Yeah we do, we have a wiki and a lot of player generated content there and we have a great fiction portal on there so we have the entire backstory of the Eve universe, its all detailed in there. Lots of information!

From the outside at least there seams to be a great
interplay between players and team members?

Very much so, the forums are always alive with conversation, players talking to each other about what they do in EVE and what they want to do. Yes their gripes and everything, so the developers form EVE are there talking to the players, answering they’re questions. We also do a lot of developer blogs, so basically the stuff they are working on they’ll write a blog about it and then we’re able to get feedback from the community, so yeah we definitely try and have a strong relationship with our costumer.

Brilliant! But have you played the game though?

Yes I have, I’ve been a player since 2005. So I played EVE since well before I started working for CCP, I don’t get to play as much as before and as much as I’d like to but I sill play for sure.

It must be fundamental to have people who care for
the produce working in and around it?

Definitely, and that really helps when we are on the web, cause that is a place that people really need to access information. So understanding the game will help you understand what people really need there, like the wiki’s, forums and the websites that provide information about the game.

At last, what are you most looking forward to over the weekend?

The EVE keynote and the party on Saturday, I’m looking forward to seeing our CCP band, RöXöR playing, It’s going to be great, I really love their sound and the passion that the guy’s put into it, I can’t wait to see them on stage!


Interview: Guðni Rúnar Jónasson
Photographs: Ása Baldursdóttir

EVE online fanfest 2012 – #pre-fest

Our crew will be snooping around the EVE fanfest held by CCP, snatching people for short video interviews,
so don’t be afraid to contact us if you want to tell us a story, tell us your take on the festival or its events,
show us your costume or if you just want to get attention in some visual way!

Yesterday, we met with people from Veto Corp., downtown Reykjavík hotel to hear more about their group,
their roles and to get a glimpse of the atmosphere building up at this years fanfest.

We will cover each day with insights on the festivals events, atmosphere and people. If you have tips, festives or if you just want to be on camera contact us on

Interview: Ása Baldursdóttir
Camera-editing: Sunna Guðrún Pétursdóttir