In a swanky office at Jónsson & Le’macks we sit down with Sigurður Oddsson. We’re here to talk to him about Holster, a joint venture by three young men who all work in the creative fields and have come together to form a fashion company called Fur Trade, that is in fact not a fashion company.
Siggi Odds., Bóas & Jökull Sólberg
What brought on this project and how do you three know each other?
Well we all are good friends, I had been working with Bóas Kristjánsson, fashion designer, whom has his own label called 8045 and the idea came up that I‘d work on some accessories, not fashion per say, but more product orientated. The idea originated in Jökull Sólberg the third member of the group, coming into work wearing an actual shoulder gun-holster, he wasn’t armed or anything but it definitely gave me ideas for a more practical application, and that got me sketching. So that’s where the idea comes from. My reasoning being that in the summertime men like to wear shorts and a T-shirt but where do you put your keys, change and wallet? The Holster is a solution. That was what I presented to Bóas and funnily enough he had been working on something similar but from the angle of a more classical vest, we merged these two ideas into what is now the Holster.
It’s a bit like the Swiss army knife of clothing?
That is true, we tried to integrate as much as we could into the design, take your phone for instance, often you’ll have earphones plugged in and they just get tangled up in everything. That’s why we put a handy cord slit high on the shoulder, where you can fasten it and it won’t get in the way. All the pockets are designed for their individual tasks, for your phone, sunglasses and wallet so that it doesn’t bulge but blends seamlessly into the design. All the material used, black caribou, lamb, salmon and rosefish leather, comes from a leather factory here in Iceland, in the north to be specific, but everything is sewed in Reykjavík.
“I mean if you can have a gun there and no one notices it, then a phone is a piece of cake”
Do you feel the need has arisen from a greater accessorisation of men?
Men just have more stuff now, and when you’ve grown accustomed to trudging everything around with you, it’s pretty hard to do without it. When kept in the Holster your stuff blend seamlessly into your attire. It looks good on its own as well as under a jacket, and it takes form the shoulder holster the idea of using dead space under the arms so that you don’t really notice it if concealed, and doesn’t get in the way. I mean if you can have a gun there and no one notices it, then a phone is a piece of cake.
You launched the company in March?
Yes, that’s when we launched the website and the product. It’s been a steady rise since then, and we´re are focusing on the global market. Two weeks ago Sævar Karl started selling the product so we are really excited about that. It’s always good to have a place where people can drop into when they’re unsure about the size or the material. At first the sales were to friends and online, the funny thing though was that when the site went live at around 05 in the morning, the night before Design March, we got an order from Sweden within the first hour. We had posted a link on Facebook and a friend of a friend of a friend ordered the first one, it really is a small world!
For further information: furtrade.is/holster
Interview: Guðni Rúnar
Photograph: Nanna Dís