Preparation and Undiraldan

We met at Bíó Paradís to prep for the Reykjavík Short & Docs
filmfestival and then headed down to Harpa, Reykjavík concert hall
to see Boogie Trouble and Berndsen who where playing.
Interestingly enough, they have both been our interviewes prior.

We missed Boogie Trouble due to too much talking and laughing
but catched Berndsen who had musician Hermigervill preforming
and a talented guitar player. We stood in the staircase moving a
little to the electronical wonders, Berndsen created, finishing off
the show by encouraging the listeners to go home and eat supper.
What a great friday!

Hornafjörður- a trip to the east!

I decided to go on a trip, last month to the east with a bunch of people from Uni Iceland. We stopped along our way to Hornafjörður, for example in Vík í Mýrdal, and were the ash had impacted farms when Eyjafjallajökull erupted last year, in Hoffell under Hoffell glacier, Þórbergssetur of the famous icelandic writer Þórbergur Þórðarsson (a cultural centre in Hali, Suðursveit) and of corse in the ever so lovely Jökulsárlón, glacier lagoon. Hornafjörður, wich is a small town in southeastern Iceland, was a quiet and peaceful place. Here are a few photographs from the trip.

I really hope that I can go east again soon, to see and enjoy the landscape in the summertime. Our little island is so inspiring.

photos: Ása Baldursdóttir


Karolina fund

After showing up at an informative meeting held by Klak Innovation Centre, a centre for innovation and business creation, we met with the guys from Karolina Fund who presented their business idea for the first time publicly at this event.

The fiercely four out of the group invited us to their desk in the facilities of Kvosin Innovation Center for a quick chat about the concept and the road ahead. The founders are Ingi Rafn Sigurðsson, initiator and manager, Jónmundur Gíslason, graphic designer, Arnar Sigurðsson, filmmaker and technological director, and one guy, who preferred to remain anonymous. Others in this crowded group of founders are Sævar Ólafsson, marketing director, Þórarinn Jóhannsson, web developer, Brynjólfur Sigmarsson, economist and Irina Domurath lawyer.

anonymous, Ingi Rafn, Jónmundur and Arnar

Karolina Fund is a crowdsourcing and crowdfunding platform for the creative industries. The idea is to bring ideas to life interactively with the help of others, service providers, investors. If you are a creator, you will have the opportunity to search for financing worldwide, but also to get other people aboard and profit from their know-how.
If you are an investor, you can browse projects and invest in them. As a service provider, you can offer your services for a project.

Everyone involved will be able to monitor the implementation of the idea through infographs and notifications on the achievement of milestones. Karolina Fund will release the funds according to those milestones. This means that investors will always know how their money is being spent, and service providers can be sure to get paid for their rendered services.

The platform thrives on the idea of social media idea. In fact, Karolina Fund is a social medium itself. People can have a profile, upload pictures, receive news, and join forums.

Project Profile

Who started the project?

First, in 2009, it was Ingi and Jónmundur developing the project. Later, Arnar, Sævar Ólafsson, Brynjólfur Sigmarsson and others joined. We believe that it is our strength that we are people from both the creative and business fields. It’s a good blend for the vision that we have with the platform.

Why do you think that funding is a better done online?

On an online platform, creators, investors, and service providers from all over the world can join hands and make projects together. Karolina Fund creates a global marketplace. In this way, you have access to more know-how, projects, and funding possibilities.

What can you tell me about the concept of crowdfunding,
and do people know what it means?

Well, the word can be understood literally. It’s about funding a project with funds from multiple resources. The concept is very well known abroad, especially in the U.S., and we hope to introduce it to Iceland and support creative projects here.

Wasn’t funding a graphical poster-book through crowdfunding not so long ago?

Yes, it was actually a great idea. Many who like this music and are interested in poster art, supported the project and gave money for the book. We congratulate them on the project. It’s good that people here are starting to do be interested in crowdfunding. This is exactly what we need.

So what is your next step in the project? What is in it for you?

We have a prototype ready and want to test the concept by having projects of different sizes for a try-out in our databank online. In that way we can test usability and customer experience before we launch the website. We are currently looking for funding.

In the end, we want to be a strong venue for the creative industries, service providers, and investors, and we want to create a platform that works just like the best social media sites online.

Interview: Ása Baldursdóttir
Photograph: Nanna Dís

EVE online fanfest – behind the scene

We in team Snoop-Around (press) are having a great time, spotting people for interviews,
shooting some footage on the venue for EVE´s fanfest, and experiencing day one par excellence.

We now want you to participate even more, those of you who read this, please spot us out
and feel free to share the fun you’re having with stories, because we sure are.

Here you can see us at work, proudly covering things that matter to us.

Lucky Records teaser

In Hverfisgata there is a hidden treasure, a record store called Lucky Records, Europe’s best vinyl shop, according to its owner Ingvar Geirsson and his main helper Gestur Baldursson. Ingvar, who once played all around the city as dj Lucky, named the store after his performance name. The store is packed with all sorts of music, the second hand concept and is open both locally and online. The treasures contain of all music styles, Icelandic records, cd´s, computer games, VHS, posters and so on.

One wall in the store is dedicated to Mottumars (the month long effort of the Icelandic Cancer Society for men and cancer), where vinyls with people with moustaches on the cover, are sold with a part profit for the efforts organization.

We got to hear great stories, insides about the business and the customers,
music secrets and much more.

A full blown interview is expected soon.

Hverfisgata 82
101 Reykjavík

Text: Ása Baldursdóttir
Photographs: Nanna Dís

Pólýfónía Remixes

Nine remixes of Apparat Organ Quartet’s “Pólýfónía” hit the streets yesterday.

Apparat Organ Quartet is probably the only organ quartet in the world with five members.
They are without a doubt the only one openly admitting to be influenced by Kraftwerk and Mötorhead. In 2011, their second album Pólýfónía received critical acclaim across the board and on the heels of its success Apparat Organ Quartet will release selected remixes from Pólýfónía.

Yesterday, 27th of February, nine remixes from acclaimed collaborators hit the streets presenting interpretations of the Icelandic group’s most successful release so far. The remixers include Dreamtrack, Robotaki, Bloodgroup, FM Belfast, and Reptilicus.

Snoop-Around reccomends this interesting remix release.

Get the album on Gogoyoko here


Síríus Alfa (Reptilicus Remix)
Söngur Geimunglingsins (Frederik Schikowski Remix)
Konami (Flemming Dalum Remix)
Cargo Frakt (Beta Satan Shred To Pieces Cover)
123 Forever (Thomas Troelsen Remix)
Konami (FM Belfast Remix)
Konami (Bloodgroup Remix)
123 Forever (Robotaki Remix)
Konami (Dreamtrak Diamond Sound)!/ApparatOrgan crowd-funds Taktabrot crowd-funds the publishing of the Poster book Taktabrot

They have been active for 12 years in event control, radio programming- and website management. The people behind are now collecting funds to publish a book with posters, flyers and other printed material from the years 2000-2012. The concept of crowd-funding is about financing various projects through the Internet. Instead of looking for a bank or other sources it’s all about raising money for specific projects through many small donations. Funding will be accepted the whole month of February.

Here is a video presentation of the project:

Music: Subminimal
Video & Editing: Arnar Valdimarsson

Further information about the book
The book Taktabrot will include nearly one hundred posters, authored by sixty national and international designers and artists. All these posters decorated Reykjavík streets and walls of shops, schools and restaurants in this twelve-year period, as advertisements for events held by

The posters are various, fun, innovative and exciting and have been nominated for many awards, appeared in numerous magazines and books, both domestically and internationally. They are also sources about the Icelandic dance-music scene for the last decade. The book-release party will be held on Saturday 24th March this year.

To help them out, go here: offers three support packages:

* Those who support the project by 1.000 kronas (ISK) or more get their names on a special support page in the book and on the web.

* Those who support the project of 3.500 kronas (ISK) or more get a copy of the book when it releases.

* Those who support the project for 5.000 kronas (ISK) or more get a ticket to the book-release party, 24th March this year. breakbeat music and culture in Iceland, especially drum & bass, jungle and dubstep music.