DesignMarch – Pieces worn out and about on

Last weekend the exhibition Roots – Icelandic contemporary jewellery design opened in Hafnarborg. The exhibition focuses on contemporary jewellery design and the various roots goldsmiths and jewellery designers look to for material, ideas and inspiration. The goldsmiths and designers use diverse materials, ranging from expensive metals and precious jewells to wood and mosses. The theme of the exhibition reflects this diversity as well as referring to nature and the personal and cultural roots of the designers. The exhibition is held in a collaboration with the show committee of the Icelandic Goldsmith´s Association and is part of the DesignMarch 2012.

Guðbjörg Kristín Ingvarsdóttir, the founder of the design company Aurum,
met with us and told us a little bit more.

When did this exhibition open and what is its relation to Design March?

The exhibition has been going very well, and will be open until 15th of April. On Design March we will open up a jewellery rent, that will be open from 21st - 26th March, and is intended for everyone.

We are hoping for the jewellery to be worn out and about, on Design March, and that people will have the opportunity to wear unusual pieces, that are larger and more colourful that they would normally buy.

Where did this idea come from?

I knew about this concept from the craft museum in Copenhagen, where they have been renting out jewellery for many years. The museum collects the jewellery pieces, and then they are rented out to ministers and other official employees of the state and in that way they introduce Danish design abroad in a very functional way.

What can you tell me about the prices that you offer on the Icelandic pieces on Design March?

There will be a special consent form, that has to be filled out buy the renter, that he will be careful with the jewellery and that the piece will be returned in its previous state. The price will be announced later, but it will be in the lower range and all profits will be granted to The Light.

The Light is a Rehabilitation and Support Centre for people who have had cancer /blood disorders and their families. We want to support their organisation, because we believe they are a worthy cause.

That is great! What can you tell me more about the exhibition itself?

The members of the show committee, wanted to showcase designers that have been marking their steps in the jewellery design culture here in Iceland. And also, we wanted to blend the younger generation as well, designers that have their own strong language in jewellery design.

There is a nature focus in the exhibition, we can see connection to the old silver – the National museum silver-, designers that use filigree with other materials, there is a piece that is blended with recycled rubber, a bell covered in stones, the craft is very visually displayed as well in many ways. There are many pieces in the exhibition that are very sculptural and colourful.

At last, what materials did surprise the most?

Well, the main thing is that there are so many materials that are used by the designers on the exhibition. There is moss, thread, driftwood, rubber, glass bronze, that is the material that I´m working with, there is so much so much variety. I think this is a exhibition, that showcases a very great cross section of Icelandic jewellery design and everybody is welcome.

The following goldsmiths and designers take part in the exhibition:

Anna María Sveinbjörnsdóttir, Dýrfinna Torfadóttir, Erling Jóhannesson,
Fríða Jónsdóttir, Guðbjörg Ingvarsdóttir, Hafsteinn Júlíusson,
Hansína Jensdóttir, Harpa Kristjánsdóttir, Helga Ósk Einarsdóttir,
Helga Mogensen, Hildur Ýr Jónsdóttir, Hulda B. Ágústsdóttir,
Inga Rúnarsdóttir Bachman, Jóhanna Medúsalemsdóttir, Júlía Þrastardóttir,
María Kristín Jónsdóttir, Orri Finnbogason, Sruli Recht, Tinna Gunnarsdóttir,
Tína Jezorski, Þorbergur Halldórsson, Sigrún Sigurjónsdóttir, Sif Ægisdóttir,
Ástþór Helgason and Kjartan Örn Kjartansson of the jewelery brand Orr and
Sigríður Anna Sigurðardóttir and Timo Salsola (Sigga&Timo).

Interview: Ása Baldursdóttir
Photographs: Nanna Dís